IDEATION AND ENVISIONING (Week THREE)

These are two qualities every aspiring great leader must possess to succeed in their endeavors. It is particularly relevant in today’s world where innovation is the new “oil”.

Simple Summary:

Ideation is the literal action of forming ideas. It is made up of each and every process used by a person to take an idea from its moment of conception to its real-world application and implementation. Ideas and the act of ideating can come from anyone within a business or organization. These people include employees, managers, customers, partners, and stakeholders, and the actual ideation can come from brainstorming sessions, online forums, collaboration tools, surveys, and social media.

Ideation is a key component of any successful business. Companies such as Google, for example, allow employees to spend as much as 20% of their work hours thinking and coming up with new ideas that excite them and also solve a very real problem. This focus on ideation allows companies to become or remain innovative, increasing the chances for new products, customer acquisition, and increased financial performance.

Envisioning is directed daydreaming with meaning.  You can use it to reveal insight about yourself and how to find your way forward through the chaos of life business or product. It’s the same tool that great leaders use to imagine a better world, a better life, and the art of the possible.

“Marcos the Monkey” will be your course guide for this course.  

Get juiced up for a thrilling week!