IDEATION AND ENVISIONING (Week THREE)

Ideation is the process of forming ideas and developing them from the moment of conception to real-world application and implementation. It involves every method an individual or organization uses to generate and refine ideas. Sources of ideation can be diverse, including employees, managers, customers, partners, and stakeholders. The process itself may occur through brainstorming sessions, online forums, collaboration tools, surveys, or even social media.

Ideation is a key driver of success in business. For example, Google allows employees to dedicate up to 20% of their work hours to developing ideas that excite them while addressing real-world problems. This deliberate focus on ideation helps companies stay innovative, fostering the development of new products, improving customer acquisition, and enhancing overall financial performance.

Envisioning can be described as directed daydreaming with purpose. It allows individuals to gain insights into themselves and chart a path forward through the complexities of life, business, or product development. It is the same tool that great leaders use to imagine a better world, a better future, and to embrace the art of the possible. 

In this course, you’ll learn fundamental concepts and techniques of ideation and envisioning.